STALKING
(It’s our way of saying Targeting)

STALKING for Voter Turnout
Predicting which voters will vote is critical for any effective campaign. To solve this problem, Graves Communications conducts an analysis of the turnout using voting history, age, ethnicity, and length of registration to predict individual turnout in your upcoming election.

Along with our findings, we employ an analysis technique called “logistic regression analysis” to create an equation that predicts the likelihood that the voter will show up on election day. Then, we breakdown the targets for absentee voting and election-day voting. We find that by combining the statistics with known attributes about the voter, we are able to better target your potential voters for maximum voter turnout.

Graves Communications effective turnout probabilities can reduce the number and cost to reach your potential voters.

STALKING for Persuading Voters
Graves Communications has revolutionized the way voter targeting is conducted. Rather than relying solely on polling and voter registration data, Graves Communications can append primary research data that includes behavioral and attitudinal data to tell us more about the voters you target for their vote on Election Day.

Think about it like this. Who Are The Smiths'? Think about your neighborhood—you share a zip code and maybe even the same tax-bracket, but does that mean you do the same things or buy the same products? Your neighbors may be newlyweds or newly single. One family may be raising kids while another is spoiling grandkids or pets. From empty-nesters and affluent professionals, to trend-blazers and teen-dominated families—through research we can figure out who your best potential voters to meet are and discover exactly how best to sell you to your voters.

STALKING for the Early Vote
Vote by Mail is growing in numbers every year and soon elections could be determined by those voting nearly 20 days before the election. This means our strategy is to treat absentee voters as a pre-election targeted group to bring the desired results on election day.